HyperText Strategies

    // Mystery Tavern · Oakham

    1 The problem

    Nothing on the market fitted a gaming pub and TCG vendor.

    So bookings lived in a paper diary and a pile of messages, and events had no system at all. Easy to double-book a table.

    2 Bookings

    Every booking lands on a real table.

    Customers book online, and each booking sits on a map of the venue, with the kitchen’s hours built in.

    3 Clash wizard

    A wizard that catches the clashes.

    When an event and a booking want the same table, the clash wizard spots it and helps the team sort it before anyone turns up.

    4 Events

    Every event gets its own page.

    Customers see what’s on, share it and mark their interest, so the team knows what’s drawing people in.

    5 Tickets and refunds

    Tickets sold direct. Refunds sorted too.

    Paid events take payment straight to Mystery Tavern, and refunds are handled from the same place.

    6 Behind the bar

    A terminal behind the bar.

    The team sees tonight’s bookings, events and tickets at a glance, right where they’re serving.

    7 Blog and analytics

    Its own news, and the numbers behind it.

    Mystery Tavern writes its own blog, and the analytics show which pages and events people actually look at.

    8 How it connects

    One system, not a stack of apps.

    A booking, an event, a ticket and a refund all land in the same place, so nothing gets typed in twice.

    9 What changed

    A revenue stream that didn’t exist.

    Mystery Tavern sells tickets to its own events now, from its own site. Every event is another reason to come in.

    Come talk to us

    So far

    What we can say already.

    • +2 revenue streams running through their own site: bookings and event tickets
    • 10 events launched since the new system went live
    • 100% of the agreed scope delivered at the agreed price

    “…built around how we actually operate rather than expecting us to change everything to fit a system.”

    Chris B, Director, Mystery Tavern

    Tell us about the job.

    A conversation in plain English. If the honest answer is hire or rent, we will say so.

    Start a conversation

    Or call 07835 572453 · WhatsApp